Award-Recognized Social Media Excellence

Overview

Materia led social media strategy and ongoing channel management for Dulux Indonesia, delivering strong brand engagement through consistent content, activation-driven campaigns, and always-on community management.

This work was formally recognized by the industry, earning Best Social Media in the Wall Paint category, awarded by Frontier Consulting Group and Marketing Magazine.

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Business Context

As a leading paint brand, Dulux required more than content execution — it needed a structured social media presence that could consistently engage audiences while reinforcing brand leadership in a competitive consumer category.

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Our Role
• Social media strategy and long-term maintenance
• Content planning and execution across platforms
• Engagement-driven activations and audience interaction
• Online media placement and digital activation support

Our approach focused on sustained relevance, not short-term spikes.

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Recognition

🏆 Best Social Media – Wall Paint Category
Industry recognition hosted by Frontier Consulting Group & Marketing Magazine

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Why This Matters

This recognition reflects Materia’s deep-rooted expertise in social media strategy — built long before social became a primary growth channel. The same strategic foundation continues to inform how we help brands today: structured, scalable, and audience-first.