Materia was built on a simple but powerful belief:
great marketing for building materials requires people who understand the industry from the inside.

For more than a decade, our team has worked closely with brands that shape homes, buildings, and city developments. From paints to ceramics, from waterproofing chemicals to roofing systems, from HPL to adhesives — we’ve partnered with the industry leaders behind them.

During those years, we learned something clear:
Generalist digital agencies don’t speak the language of the building materials market. They don’t understand the distributors, contractors, architects, store networks, or seasonal buying behaviors. They don’t know why a paint shade trend impacts sales, or how a new product specification changes a contractor’s preference.

Materia exists to fill that gap.

Today, Materia helps building materials and housing brands grow with digital strategies that are rooted in real industry knowledge. We combine proven marketing frameworks with deep sector insights — helping brands reach consumers, professionals, developers, and retail partners more effectively.

We’re not just another digital marketing agency.
We’re the digital partner for the world of building materials.