Nippon Paint Indonesia

Designing a Utility-Driven Digital Experience

We partnered with Nippon Paint Indonesia to build a digital ecosystem focused on usability, functional clarity, and real-world relevance—essential for decision-making in the paint and building materials category.

Our work covered the development of a user-centric website designed to support two critical user needs: choosing the right colour and finding where to buy.

UX Approach: Reducing Complexity, Increasing Confidence

Paint selection is a considered decision. The website was therefore designed as a decision-support system, not a visual showcase.

Key UX principles applied:
– Clear information hierarchy to reduce cognitive load
– Intuitive navigation across products and inspiration
– Consistent visual language to reinforce trust

Functional Highlights
Interactive Colour Exploration
Enables users to browse and reference colour codes accurately.

Store & Distributor Locator
Seamlessly connects online research with offline purchase.

Structured Educational Content
Guides users without overwhelming them.

These features transform the website into a practical tool for homeowners, designers, and trade professionals.

Integrated Digital Experience
Social media directs users into meaningful website journeys, connecting inspiration, consideration, and action within one cohesive ecosystem.

Why It Matters

For building materials brands, websites must solve real
problems.

This project demonstrates how strong UI/UX and functional design improve decision-making, strengthen brand credibility, and support conversion.