Overview

 

Materia partnered with Sika Indonesia to lead performance advertising across Tokopedia, Shopee, and Meta CPAS.

By applying a data-led, category-specific approach, campaigns consistently delivered ROAS between 8–13 per month, exceeding Sika’s prior in-house performance benchmarks.

 

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Business Context

 

Competing in the building materials category requires precision: high-consideration products, strong competition, and complex buyer journeys across platforms. Sika needed performance at scale — without compromising efficiency.

 

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Our Execution

•Structured and optimized marketplace campaigns on Tokopedia and Shopee

•Activated Meta CPAS to drive high-intent traffic into e-commerce

•Ongoing optimization of bidding, budget allocation, and product focus

•Continuous performance evaluation based on live data

 

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Outcomes

•ROAS: 8–13 per month (sustained)

•Performance surpassed previous internal results

•2.5M impressions generated

•100K+ qualified clicks

 

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Impact

 

This engagement demonstrates how specialized e-commerce performance strategy enables building materials brands to scale profitably across marketplaces.